Coke

The GAP Features Hijab in Their 2017 Campaign – #CloseTheGAP #BoycottGAP

Posted on by Les Roediger


Yes, ladies and gentlemen, this is what we’ve come to. Major corporations are kissing Muslim ass to get their dollars! Gap is welcoming the season by celebrating diversity, with a hijabi. The American clothing retailer launched its new summer collection with a video featuring Americans from around the country, one of whom is a hijabi.

“Along the way we met truly amazing people (like you). Brave and loving, funny and powerful, complex and strong, YOU ARE GAP!”
Gap joins other companies like Coke, Microsoft, H&M, and Honey Maid to name a few, who are featuring Muslim women wearing hijab in their commercials and showing their audience that they are only in it for the money, screw our culture.
“When Gap reached out to us about featuring one of our hijabs in their campaign, we were thrilled! It’s finally out, and we could not be more excited about the finished piece!” the Haute Hijab staff wrote in a blog post.
This needs to go viral, share it with the #CloseTheGap and #BoyCottGAP tags. Let’s hit them where they really care, their GD bank account! This garbage is going too far. They don’t give a flying f##k about Muslims, it’s just brand capitalizing on current affairs and a big corporation tapping into the American Muslim demographic to make more money.
Make sure you visit the GAP Facebook, Twitter, and Instagram pages to tell them how happy you are to see a hijab (wearing Haute Hijab) in their campaign! 
We are not responsible if anything below the red line give you a stroke!

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Welcome to Haute Hijab!

I’m Melanie, the founder and CEO of Haute Hijab and I’d like to extend a very warm welcome to our vibrant and inclusive community!

Our community consists of beautiful women empowering one another through their inspiring stories, style and commitment to faith. Our hijab prints are hand-picked and fabrics are meticulously scrutinized to feel amazing and be the key to leaving you comfortable and confident, everyday. Don’t be shy, please let us know if there’s anything we can do to help. We are your brand!

When GAP reached out to us about featuring one of our hijabs in their campaign, we were thrilled! It’s finally out, and we could not be more excited about the finished piece!

Watch the GAP video below:

The campaign is titled, “I Am GAP, Portrait of an American Summer”, and it features a [Haute] Hijabi! Given today’s political and social climate, Gap makes a bold statement with this video. The campaign acknowledges diversity and is yet another commercial that brings hijab into the mainstream!

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GAP’s commitment to inclusivity and diversity is nothing new. They dedicate a page on their website to break down everything they are doing as a company to foster inclusion. They state, “Diversity unlocks our innovation, helps attract and retain talent, and builds connections with our customers.” We couldn’t agree more.

In 2013, Gap featured a Sikh model in their holiday #MakeLove campaign, and when the ad was defamed, Gap responded with a message of solidarity and even changed their Twitter background to the picture of Ahluwalia (the Sikh model). Most recently, they made strides towards inclusivity by showing children that different is beautiful with their latest 11-year-old model, April, who has a skin condition called Vitiligo. April is featured in a video on Gap’s Facebook page saying,”Confidence is courage.” That’s a powerful message to send to young children.

Hybutalla, who was featured in the campaign. It is important for people to see relatable role models and models in the mainstream media. Diversity needs to be acknowledged and celebrated. While there is no doubt a lack of diversity in the fashion industry, things are slowly beginning to change. Gap joins other companies like Coke, Microsoft, H&M, and Honey Maid to name a few, who are featuring Muslim women wearing hijab in their commercials and showing their audience that the hijab is beautiful, it is normal, and it is here to stay.

Are you struggling with hijab? Is there something holding you back from putting it on? Do you have thoughts of removing it? As Muslims, we have a responsibility to help our fellow sisters in need. In surah Tawbah, Allah (S) says, “the believers, men and women, are protectors of one another: they enjoin what is just and forbid what is evil…” (9:71).

At all times, and most particularly in times of trials and tribulations, it is the duty of Muslims to stand together helping and supporting one another. Allah has decreed that Muslims should form a tight-knit community or ummah that loves and cares for one another. The Prophet (S) taught that the ummah should act like a body: if one part of the body suffers pain, the other part also suffers. As Muslim sisters, we have a responsibility to support one another in times of need.

At Haute Hijab, we aspire to provide support to those struggling with hijab.  Haute Hijab too is part of the wider community and our service is not only to supply apparel to Muslim women, but also to recognize that community support is needed for those we interact with on a daily basis. As a company, helping our community is part of our core philosophy.

Contact Us

We love hearing from our community! To get in touch, please use one of the options below. Our friendly team looks forward to speaking with you! For media requests, please use media@hautehijab.com.

Make sure you visit the GAP Facebook, Twitter, and Instagram pages to tell them how happy you are to see a hijabi (wearing Haute Hijab) in their campaign! 

via GAP Features Haute Hijab in Their Summer 2017 Campaign!