In the midst of threats of WW3 being started over North Korea, the Heart-Shaped Boob challenge has gone viral on Chinese social media. Unlike the ice-bucket challenge or #freethenipple campaign, this one is not to raise awareness or to break any stereotypes about women.
This challenge actually has a purpose that is equally bizarre as the challenge itself: It is about testing if your breasts are big enough to be squished into a heart shape or if your nipples are small enough to be hidden with your hand. Basically, it’s all about flaunting them jugs to the world.
Reports say the challenge was started by a woman called Ayi Xi Tai Lu, who showed off the trick on a livestream session and inspired the others to follow suit. And now, the Internet is flooded with pictures of women’s breasts being molded into a heart shape, and painfully so.
For the ‘Heart Symbol Boob challenge’ (桃心胸挑战), female netizens try to make a heart shape out of their breasts. The latest challenge is a risky one, because “obscene” (yinhui) or “pornographic” (seqing) images are officially not allowed on Chinese social media. Many of the images posted by netizens have already been removed.
Of course, some guy always has to try to get into the act…