Directed by musician and illusionist Criss Angel in a desert outside Las Vegas, the promo was produced to help raise awareness of Angel’s new cancer charity, HELP (Heal Every Life Possible). It was founded in honour of his two-year-old son, who is in remission from leukaemia.
Angel tells the Las Vegas Review Journal: “Dee and I have known each other since the 1990s and he was a strong proponent of mine for years. We are both from Long Island, or as we like to think of it, ‘Strong Island’, and his record publishing company gave me the rights to the song and it is our anthem for gratis.
“Dee was unbelievably generous with his time and participation.”
The mission of the Johnny Crisstopher Children’s Charitable Foundation, a 501(c)(3) organization, is to raise awareness of pediatric cancer and provide funds for research, treatment, and – ultimately – a cure. Unlike many other non-profit charities, 100% of your donation will go directly to this fight; NOT one cent will be deducted for ANY expenses, salaries, or overhead. Criss Angel has funded the operations of the foundation out of his own pocket since its inception in 2008. It has now become his life’s mission (after working with childhood causes since 2001) when recently his own child, Johnny Crisstopher was diagnosed with leukemia in 2015 at 20 months old.
If you would like to donate, you can go to HELP’s website.